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Saturday, November 15, 2014

Harley's Book Review — The Art of Social Media

The Art of Social Media

by Guy Kawasaki and Peg Fitzpatrick

I first became involved with social media in 2009 when I joined Goodreads and it remains to this day one of my most favorite sites. I wish I had had it 50 years ago so I could have an accurate record of the books I have read. The second site I joined was LinkedIn which I am also a big fan of and wish I had it 40 years ago when I got into business. I have since joined Twitter, Facebook, SlideShare, YouTube, SoundCloud and Google+. I have written a blog since 2010. So I have been active on social media for about 5 years but I am not by any means an expert. The reason I became involved with Google+ is because I read Guy Kawasaki's book, What the Plus! Google+ for the Rest of Us. I have been very active as a moderator of a poetry group.

Even with my experience, I found helpful tips in Kawasaki's new book, The Art of Social Media, co-written with Peg Fitzpatrick due out in December. This is a book that you will want to go back to again and again. I read the Kindle version in 3 short days. The book is filled with links that I could easily click on in the Kindle and immediately see what he was discussing. Kawasaki gives lots of examples and sites for more information. The 123 tips are numbered and well organized into 12 chapters.

If you are new to social media or have some experience like me, I would highly recommend this book. If you are an expert in social media, then this book is probably not for you unless you want to give it to your clients.